Privacy Policy
Last updated: June 15, 2026
This Privacy Policy explains how Apex Payments (“Apex,” “we,” “us”) collects, uses, shares, and protects information about you when you visit our website, submit a form, or apply for merchant card processing. It applies to Apex Payments and our website at apexpayments.ai.
Information we collect
We collect information in the following ways:
- Information you provide. When you submit the application or contact form, we collect details such as your name, business name (DBA and legal entity), title, email, phone, business address, requested go-live date, and terminal preferences, along with any documents you upload during onboarding.
- Information collected automatically. When you use the site we may collect device and usage data such as IP address, browser type, pages viewed, and referring links, through cookies and similar technologies.
- Information from third parties. During underwriting we may receive information from payment networks, banks, identity-verification providers, and credit or risk services to evaluate and service your account.
How we use information
- To review applications, underwrite, and set up and service merchant accounts.
- To respond to inquiries and provide customer support.
- To operate, maintain, secure, and improve our website and services.
- To detect, prevent, and address fraud, abuse, and security incidents.
- To comply with legal, regulatory, card-network, and contractual obligations.
How we share information
We do not sell your personal information. We share it only as needed with:
- Service providers that help us run the business (e.g. hosting, analytics, communications, CRM, and the AI assistant that powers “Talk to Apex”).
- Banks, processors, and card networks involved in underwriting and processing payments.
- Legal and regulatory recipients when required by law, subpoena, or to protect our rights, users, or the public.
- A successor in connection with a merger, acquisition, financing, or sale of assets.
Cookies and analytics
We use cookies and similar technologies to keep the site working, remember preferences, and understand usage. You can control cookies through your browser settings; disabling some may affect functionality.
Data retention
We keep personal information for as long as needed to provide our services and for legitimate business or legal purposes, including underwriting records, dispute resolution, and compliance with card-network rules and applicable law.
Security
We use administrative, technical, and physical safeguards designed to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Your choices and rights
Depending on where you live, you may have rights to access, correct, delete, or port your personal information, or to opt out of certain uses. To make a request, contact us at privacy@apexpayments.ai. We will respond as required by applicable law and may need to verify your identity first.
Third-party links and services
Our site may link to or rely on third-party services that have their own privacy practices. We are not responsible for the content or privacy practices of those third parties.
Children's privacy
Our website and services are intended for businesses and are not directed to children under 13, and we do not knowingly collect information from them.
Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version here and revise the “Last updated” date above.
Contact us
Questions about this policy? Email privacy@apexpayments.ai or write to Apex Payments, [mailing address — to be added].